Com base num forte legado de cerca de 150 anos, estamos liderando el camino para reimaginar y mejorar la vida hoy, así como para las generaciones futuras, a través de nuestras marcas y tecnologías innovadoras y sustentables, en nuestros equipos de todo el mundo. Henkel ocupa posiciones de liderazgo en los negocios industriales y de consumo: nuestro portafolio incluye reconocidos productos para el cuidado del cabello, detergentes para la ropa, suavizantes de telas, así como adhesivos, selladores y recubrimientos funcionales.
Brand Manager (m/f/d)
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About this Position
Are you passionate about building brands that consumers love? We are looking for a dynamic and strategic Brand Manager to lead brand-building initiatives and product launches within our Consumer Brands business. As part of our Hungarian Marketing Team, you will manage a portfolio of iconic brands, working closely with regional and cross-functional partners to identify growth opportunities and bring winning strategies to life. This role offers an outstanding opportunity for an ambitious marketing professional to combine strategic thinking, consumer centricity, and creativity while making a tangible business impact. Join us to shape the future of renowned brands and accelerate your career in a leading FMCG organization.
What you´ll do
- Own and execute the local brand strategy and annual marketing plans in line with business objectives and regional priorities
- Monitor brand performance and identify growth opportunities through consumer insights, market data, competitive analysis, and category trends
- Lead the execution of ATL and BTL marketing campaigns in collaboration with internal stakeholders and external agencies
- Drive innovation and product launch projects, ensuring successful go-to-market execution and post-launch performance tracking
- Manage packaging updates and portfolio optimization initiatives in line with brand and business needs
- Collaborate closely with Sales, Commercial Excellence, Controlling, and Supply Chain teams to ensure effective activation, strong in-store execution, and brand consistency across all touchpoints
- Manage the assigned marketing budget, monitor spending, and ensure efficient allocation of resources to maximize ROI
- Partner with regional marketing teams to align on strategic priorities, share best practices, and contribute to regional projects and initiatives
- Prepare business cases, marketing analyses, and performance reviews to support decision-making and future growth plans
- Support the achievement of brand sales, market share, and profitability targets through data-driven marketing initiatives
What makes you a good fit
- Bachelor's degree in Marketing, Business Administration, Economics, or a related field
- Fluent in Hungarian and English, both written and spoken
- 2-4+ years of experience in FMCG marketing, brand management, or a related commercial role
- Proven track record of successfully managing brands, marketing campaigns, and product launches
- Experience in FMCG and/or a multinational environment; exposure to regional projects is an advantage
- Strong analytical skills with the ability to translate consumer insights and market data into actionable business recommendations
- Commercial mindset with a solid understanding of brand performance drivers and business results
- Experience working with creative, media, digital, and research agencies
- Strong project management skills with the ability to manage multiple priorities and deadlines simultaneously
- Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate effectively across functions and levels of the organization
- Proactive, results-oriented, and comfortable taking ownership in a fast-paced, dynamic environment
- Collaborative team player with a positive, entrepreneurial, and "Can Do" attitude
- Proficiency in MS Office, especially Excel and PowerPoint
Some perks of joining Henkel
- Flexible work scheme with flexible hours and hybrid working type
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Cafeteria: 836.000 HUF gross/year
- 13th and 14th month salary
- Private clinic services
- Sports Club
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26100225
Job Locations: Hungary, Budapest
Contact information for application-related questions: career.hu@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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Me interesan varias ofertas de empleo. ¿Puedo aplicar a varios puestos a la vez?
Sí, solo debes completar tu perfil en nuestro sistema de solicitud en línea y una vez completo, puedes aplicar a varios puestos.
La oferta de trabajo está escrita en inglés, ¿Debo escribir mi solicitud en inglés?
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¿Recibiré un feedback durante el proceso de aplicación sobre el estado de mi candidatura?
Cada vacante que abrimos en Henkel es única y encontrar a la persona adecuada es importante tanto para el candidato contratado como para Henkel. Queremos asegurarnos de que tanto el candidato como la compañía, son una buena opción el uno para el otro. Durante todo el proceso proporcionamos un feedback a los candidatos.
¿Los empleados se pueden cambiar de área de negocio y/o a otro país?
Sí, de hecho es una expectativa de Henkel que nuestro personal sea flexible y pueda cambiar de residencia. Esto ayuda a respaldar a la empresa a un nivel más amplio y global.
Nuestra filosofía “Triple two” promueve esta idea permitiendo que trabajes en al menos dos puestos, en dos áreas de negocio distintas y en dos países diferentes. El motivo detrás de esta filosofía es que trabajar en distintos puestos, en distintas unidades de negocio y con diferentes funciones es bueno para el desarrollo de nuestro personal y mejora la idea de Henkel como empresa global.
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