Brand Design Manager

Consumer Brands Marketing China, Shanghai, Shanghai Full Time Regular
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About this position

About this Position

  • This position is part of SK retail MKT – brand design team, which will offer you a great opportunity to have a holistic view on category strategy, portfolio, pipeline and each NPD. You will be the creator for future “HERO SKU”.  

What you´ll do

  • CATEGORY STRATEGY:
    - Support Fashion Color & Styling category strategy based on category/market trends and consumer insights, defines clear roadmap and growth priorities for category and brands in China.
    - Support Fashion Color & Styling 5Y pipeline in China market to drive category growth.
  • NEW PRODUCTS DEVELOPMENT:
    - Market intelligence: familiarize with Fashion Color & Styling category trend and local market & consumer insights to create new products ideation.
    - Lead collaboration with regional team on regional NPD development and ensure all NPD on-time-in-full delivery in China.
    - New Product Development: execute NPD projects including conceptualization, validations (GOI, GOII), development (formula, claim, packaging, artwork, price) with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) and implementation.
    - NPD handbook: compile handbook including NPD background, NPD details, communication strategy and NPD launch toolkit.
  • NPD LAUNCH TRACKING:
    - Launch tracking: closely monitors launch performance and coordinates with local market to seek optimization opportunity.
  • BRAND PLAYBOOK (local brand):
    - Develops brand playbook including manifesto, brand purpose, brand proposition, TA, Attributes and key benefits, brand role, etc.

What makes you a good fit

  • 3- 5 years’ working experience of marketing role in FMCG company, NPD experience is a must.
  • Beauty related industry experience is preferred, and beauty sense/insight is a must.
  • Have passion to Fashion Color and Styling category.
  • Excellent work ethic, marketing ability combined with managerial skills.
  • Bachelor degree, Fluent in spoken and written Chinese and English.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26093452

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

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Acerca de Henkel

Com base num forte legado de cerca de 150 anos, estamos liderando el camino para reimaginar y mejorar la vida hoy, así como para las generaciones futuras, a través de nuestras marcas y tecnologías innovadoras y sustentables, en nuestros equipos de todo el mundo. Henkel ocupa posiciones de liderazgo en los negocios industriales y de consumo: nuestro portafolio incluye reconocidos productos para el cuidado del cabello, detergentes para la ropa, suavizantes de telas, así como adhesivos, selladores y recubrimientos funcionales. 

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FAQ

Sí, solo debes completar tu perfil en nuestro sistema de solicitud en línea y una vez completo, puedes aplicar a varios puestos. 

Sí, por favor. Henkel es una compañía internacional en la que estarás trabajando con personas de todo el mundo y el inglés es el idioma oficial de la compañía. Como norma general, escribe la solicitud en el mismo idioma en el que está escrita la oferta de empleo.  

Cada vacante que abrimos en Henkel es única y encontrar a la persona adecuada es importante tanto para el candidato contratado como para Henkel. Queremos asegurarnos de que tanto el candidato como la compañía, son una buena opción el uno para el otro. Durante todo el proceso proporcionamos un feedback a los candidatos.

Sí, de hecho es una expectativa de Henkel que nuestro personal sea flexible y pueda cambiar de residencia. Esto ayuda a respaldar a la empresa a un nivel más amplio y global.
Nuestra filosofía “Triple two” promueve esta idea permitiendo que trabajes en al menos dos puestos, en dos áreas de negocio distintas y en dos países diferentes. El motivo detrás de esta filosofía es que trabajar en distintos puestos, en distintas unidades de negocio y con diferentes funciones es bueno para el desarrollo de nuestro personal y mejora la idea de Henkel como empresa global.

Aquí encontrarás más información sobre nuestros programas de capacitación.

Nuestro equipo de reclutamiento te ayudará con todo lo relacionado con tu solicitud. Contacta con el equipo aquí.