Com base num forte legado de cerca de 150 anos, estamos liderando el camino para reimaginar y mejorar la vida hoy, así como para las generaciones futuras, a través de nuestras marcas y tecnologías innovadoras y sustentables, en nuestros equipos de todo el mundo. Henkel ocupa posiciones de liderazgo en los negocios industriales y de consumo: nuestro portafolio incluye reconocidos productos para el cuidado del cabello, detergentes para la ropa, suavizantes de telas, así como adhesivos, selladores y recubrimientos funcionales.
SEA Channel Manager
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About this Position
The SEA Channel Manager will own the end‑to‑end channel strategy and execution for industrial adhesives across Southeast Asia. This role will accelerate growth through a multi‑channel ecosystem spanning traditional OEM/manufacturing/MRO customers and B2C consumer segments, delivered through distributors, retail/modern trade, and e‑commerce/marketplaces. You will lead a small, high‑performing team and orchestrate cross‑functional resources (marketing, demand planning, application engineers) to deliver profitable, sustainable share gains.
What you´ll do
- 1) Channel Strategy & Portfolio Management
- Define and execute the SEA channel strategy for industrial adhesives across OEM/MRO, industrial distribution, retail, and e commerce.
- Segment partners and establish differentiated value propositions, trade terms, and coverage models.
- Build the omnichannel growth roadmap—assortment, pricing corridors, content, and merchandising across retail and marketplaces (e.g., Lazada, Shopee, Tokopedia).
- Drive mix improvement from commodity SKUs to higher-margin, application-specific solutions.
- 2) Distributor & Retail Partner Management
- Recruit, contract, onboard, and develop strategic distributors and retail partners with clear JBP (Joint Business Plans), scorecards, and territory coverage expectations.
- Implement performance governance: monthly/quarterly reviews, target setting, rebates, and growth programs (sell-in/sell out).
- Ensure compliant pricing and channel conflict management across offline/online routes and Henkel SBUs.
- 3) eCommerce & Digital Acceleration
- Stand up best-in-class E-commerce execution: PDP content, ratings & reviews, trade marketing, promo calendars, and last-mile readiness.
- Build a marketplace playbook (storefronts, assortment, pricing hygiene, rating targets, paid media ROI).
- Establish digital sell-out dashboards (by SKU/channel), conversion metrics, basket analysis, and promo ROI.
- 4) Commercial Execution & Demand Realization
- Support the SEA sales plan: revenue, margin, and working capital (DSO/inventory) for the channel portfolio.
- 5) Team Leadership & Capability Building
- Lead, coach, and develop a multicultural team across SEA—set clear KPIs, cadence, and coaching plans.
- Upgrade distributor and retail/eCom capabilities via training (product, application, safety, sales skills, category management).
- Embed a performance culture: pipeline discipline, account planning, and rigorous deal reviews.
- 6) Brand, Compliance & Sustainability
- Ensure EHS, product stewardship, labeling/registration compliance (by country), and ethical channel conduct.
- Partner with marketing on category development, shop in shop, and sustainable adhesion narratives (VOC, low odor, recyclability, circularity where relevant).
What makes you a good fit
- Bachelor’s degree (Engineering, Business, or related). MBA is a plus.
- 10+ years of work experience. At least 3+ progressive commercial/channel experience in adhesives, sealants, chemicals, industrial MRO, or adjacent materials/consumables.
- Proven track record selling into OEM/manufacturing/MRO environments (factory trials, specs, technical selling) and/or B2C consumer/DIY channels.
- Hands-on experience managing distributors, retail chains (DIY/hardware/modern trade), and e commerce marketplaces across SEA.
- People leadership experience (direct management of sales/channel teams, including remote management across multiple countries).
- Comfortable with data-driven decision making—channel P&L, pricing corridors, trade terms, and promotional ROI.
- Strong negotiation and joint business partner experience.
- Working knowledge of SEA markets (at least 3 of: SG, MY, TH, VN, ID, PH) and their regulatory nuances.
- Languages: Fluent English; Bahasa Indonesia/Thai/Mandarin/Malay is an advantage. Competencies
- Channel Architecture & Governance
- Omnichannel Category Management (assortment, pricing, promo, content)
- Technical & Value Selling (TCO, productivity, reliability)
- Stakeholder Influence (internal/external, senior counterparties)
- Analytical Rigor (forecasting, funnel mgmt, mix/margin optimization)
- Coaching & Talent Development
- Execution Pace in complex, matrixed, multicultural environment.
- Integrity & Compliance orientation
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Medical Coverage for employees and eligible dependents
- Provident Fund
- Annual Physical Examination for employees
- Discounts on company products
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26093118
Job Locations: Indonesia, Jawa, South Tangerang | Malaysia, Kuala Lumpur, Kuala Lumpur | Thailand, Bangkok, Bangkok
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
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