Digital Campaigns & eCRM Specialist

Consumer Brands Marketing United Kingdom Full Time Regular
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About this Position

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. Join our global community of pioneers and play a key role in shaping customer engagement through data-driven insights and eCRM excellence. Within Henkel Consumer Brands and our Professional Hair business, you'll help execute campaigns across paid media and eCRM channels, turning data and insights into actions that drive engagement, customer acquisition and growth. Grow your expertise in a dynamic, future-focused environment where innovation, collaboration, and continuous learning are at the heart of everything we do.

What you´ll do

  • Execute digital campaigns across paid media and eCRM channels, (including Meta, TikTok, Google).
  • Track campaign performance against commercial KPIs including ROAS, CPA, revenue and customer acquisition targets.
  • Work closely with agency partners and internal stakeholders to implement campaign plans and ensure effective cross-channel execution.
  • Produce regular performance reporting, translating data into actionable insights, recommendations and next best actions.
  • Support audience segmentation and targeting strategies to improve campaign effectiveness across paid and owned channels.
  • Ensure all creative assets, messaging and copy remain on-brand and aligned with campaign objectives.

What makes you a good fit

  • Experience managing digital campaigns across social (Meta/TikTok/Google) and eCRM platforms.
  • Understanding of paid social and email marketing campaigns.
  • Experience managing agency partners and driving performance against defined KPIs.
  • Understanding of customer and data-driven marketing principles.
  • A proactive and adaptable mindset.
  • Excellent communication and collaboration skills.
  • Strong analytical skills and the ability to translate data into actionable insights.
  • Ability to manage multiple projects and meet deadlines.

Desirable:

  •  Experience within beauty, FMCG, retail or eComm.
  •  Knowledge of customer segmentation, lifecycle marketing and digital analytics tools such as GA4.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Performance bonus / incentives
  • Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
  • Annual Leave: 27 days plus 8 Bank Holidays
  • Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26101024

Job Locations: United Kingdom

Contact information for application-related questions: RecruitmentUKIE@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

Acerca de Henkel

Com base num forte legado de cerca de 150 anos, estamos liderando el camino para reimaginar y mejorar la vida hoy, así como para las generaciones futuras, a través de nuestras marcas y tecnologías innovadoras y sustentables, en nuestros equipos de todo el mundo. Henkel ocupa posiciones de liderazgo en los negocios industriales y de consumo: nuestro portafolio incluye reconocidos productos para el cuidado del cabello, detergentes para la ropa, suavizantes de telas, así como adhesivos, selladores y recubrimientos funcionales. 

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FAQ

Sí. Solo necesitas crear y completar tu perfil en nuestro sistema de postulación en línea. Una vez listo, podrás postularte a todas las vacantes que sean de tu interés.

¡Sí, por favor! Henkel es una empresa internacional y colaborarás con colegas de todo el mundo. Por eso, el inglés es el idioma oficial de nuestra empresa.

Como regla general, te recomendamos presentar tu postulación en el mismo idioma en el que está publicada la vacante. Esto facilita una comunicación clara y mantiene la consistencia durante todo el proceso de selección.

Sí. Sabemos que cada vacante y cada persona son únicas, por eso buscamos encontrar la mejor oportunidad tanto para ti como para Henkel.

Durante todo el proceso de selección, te mantendremos informado sobre el avance de tu postulación y podrás consultar su estado en cualquier momento desde tu perfil de candidato.

Tu experiencia con Henkel comienza con transparencia, comunicación y respeto mutuo.

Sí. Nuestra filosofía del “Triple Dos" está diseñada precisamente para eso: animar a los mejores profesionales a desempeñar al menos dos funciones diferentes, en dos áreas de negocio distintas y en dos países diferentes.

¿Por qué promovemos esto? Porque creemos que las experiencias diversas en todas las funciones y ubicaciones son clave para su desarrollo y le ayudarán a obtener una comprensión integral de Henkel como empresa global.

Nuestro equipo de reclutamiento está aquí para ayudarte con cualquier pregunta o solicitud que puedas tener durante todo el proceso de solicitud.
No dudes en comunicarte con el equipo aquí. ¡Estaremos encantados de ayudarte!