At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
- To be responsible for the implementation of the brand positioning and value proposition;
- To develop strategies and initiatives to ensure consistent consumer experience based on consumer journeys;
- Analyze brand health and Nielsen indicators and suggest strategies to gain market share;
- Analyses competitor's scenario and draws sound conclusions;
- Manage and executes local product portfolio including NPI, pricing, brand etc;
- Support with strategic direction both trade marketing and digital teams in developing product/concept communication materials;
- Contributes to global or regional innovation, category and branding activities;
- Provides marketing inputs for relevant marketing master plan.